Why Your Medical/Dental Practice Shows Profit But Your Bank Account Is Empty - Insurance Reimbursement Lag
The Most Frustrating Problem in Healthcare Practice Management
You run your practice well. Patient volume is strong. Your profit and loss statement shows you're making good money. Yet you're stressed about cash.
You look at your bank account and it's not reflecting what your profit report says. Payroll is due tomorrow. You have supplier invoices to pay. Equipment maintenance is scheduled. But your cash position says you're running tight.
This is the defining challenge of healthcare practice ownership: profit on paper and cash in the bank are completely different animals.
Having owned and operated a healthcare practice, I understand this problem intimately. The culprit isn't (typically) poor management or unprofitable operations. It's insurance reimbursement lag.
Here's what's happening and what to do about it.
How Insurance Reimbursement Lag Works
Your patient comes in. You provide a service - a dental cleaning, a medical exam, a prescription fill. You submit a claim to their insurance company. Then you wait.
And wait.
The insurance company processes the claim. They adjudicate it. They cut a check (or direct deposit). You deposit it. The funds clear. Days or weeks after you provided the service, the money arrives in your practice account.
Meanwhile, you paid your staff the day after they provided the service. You paid your suppliers when you ordered materials. You paid your rent the first of the month. You paid insurance and utilities on schedule.
You did the work, paid your costs, but haven't received payment yet.
The Real Numbers Behind the Problem
Let me show you what this looks like in actual practice numbers.
Scenario: A Typical Medical Practice
Monthly revenue: $80,000 (based on patient visits and services provided)
Breakdown:
- Insurance-paid claims: $60,000 (75% of revenue)
- Patient self-pay/copays: $20,000 (25% of revenue)
Average reimbursement timing:
- Self-pay/copays collected: Same day or within days (collected immediately)
- Insurance claims submitted: Day of service
- Insurance claims paid: 30-45 days after submission on average
- Some claims take 60+ days
Monthly operating costs:
- Staff payroll: $35,000 (paid bi-weekly or monthly)
- Rent and utilities: $8,000 (paid monthly)
- Supplies and materials: $12,000 (paid as ordered, usually 30-day terms)
- Equipment and maintenance: $3,000
- Insurance and other fixed costs: $5,000
- Total monthly burn rate: $63,000
Cash Flow Reality
Revenue collected this month:
- Patient copays/self-pay collected: $20,000
- Insurance payments from last month's claims: $40,000 (approximately, from 30-45 day lag)
- Total cash in: $60,000
Cash out this month:
- Payroll: $35,000
- Rent/utilities: $8,000
- Supplies: $12,000
- Equipment/maintenance: $3,000
- Insurance/other: $5,000
- Total cash out: $63,000
Net cash for month: -$3,000
Your practice is profitable on paper ($80,000 revenue - $63,000 expenses = $17,000 profit), but you're $3,000 short on cash because insurance hasn't paid yet for this month's work.
The Accounts Receivable Problem
This creates a cascading problem with your accounts receivable.
Let's say you look at your outstanding insurance claims (A/R aging report):
- Claims submitted 0-30 days ago: $60,000
- Claims submitted 31-60 days ago: $50,000
- Claims submitted 60+ days ago: $30,000
- Total outstanding insurance claims: $140,000
Your practice might show $80,000 in monthly revenue in your profit report. But you have $140,000 sitting in outstanding claims waiting for insurance to pay.
That $140,000 is real money you've earned but haven't collected. It's floating in the insurance system.
Your profit report counts it as revenue. Your bank account doesn't have it.
Why This Creates a Cash Crisis
The gap between profit and cash grows as your practice grows.
When you're a new practice starting out, the lag doesn't kill you. You have a small patient volume and low overhead, so small claims amounts are outstanding.
But as you grow and see more patients, you have larger amounts tied up in outstanding insurance claims.
A practice seeing 100 patient visits per month has less A/R lag impact than a practice seeing 500 patient visits per month. But the 500-visit practice is more profitable on paper.
It's also more likely to have cash problems.
Common Issues That Make Reimbursement Lag Worse
Claim Rejections and Denials
Sometimes insurance doesn't pay because the claim was rejected or denied. Common reasons:
- Coding errors
- Missing documentation
- Patient eligibility issues
- Prior authorization not obtained
- Services deemed not medically necessary
When a claim is rejected, you resubmit it. This adds another 30-45 days to get paid. Meanwhile, you still paid your staff the day after they provided the service.
Multiple Payers
If you accept multiple insurance plans, you have multiple payment schedules. UnitedHealth might pay in 30 days. Aetna in 45 days. Medicaid in 60 days. Medicare might have different timing too.
You're managing claims in different states of completion simultaneously, making cash flow unpredictable.
Patient Responsibility and Collection Delays
After insurance pays their portion, patients often owe a balance (copay, coinsurance, deductible). Collecting patient balances is often harder than waiting for insurance.
Many practices let patient balances age because it feels awkward to pursue patients aggressively.
Meanwhile, you're out the full cost of providing the service.
Seasonal Variations in Patient Volume
If your practice has seasonal fluctuations (allergists in spring, dental cleanings before holidays, etc.), your outstanding A/R fluctuates too.
Busy season means more claims submitted. That means larger outstanding balances 30-45 days later when the claims process through.
Dental Practices Face Similar But Different Challenges
Dental practices have the same insurance reimbursement lag problem, with some variations.
Cosmetic vs. Insurance-Covered Work
Many dental services have cosmetic components. Insurance might cover 50% of a crown procedure and the patient pays the cosmetic portion out of pocket.
This creates mixed payment timing - some from insurance (delayed) and some from patient (hopefully collected same day).
Treatment Plans and Progress Payments
Larger dental procedures often span multiple appointments. A patient might start a crown procedure, and you submit the claim for the first phase before the crown is actually delivered.
Insurance pays for what's been delivered. Patient might owe remaining balance until work is complete.
Predetermination and Prior Authorization
Many dental insurance plans require predetermination or prior authorization before treatment. This means you submit the treatment plan before starting work to see if insurance will cover it.
Processing time adds delays before you even start treatment.
How to Manage Insurance Reimbursement Lag
Understanding the problem is step one. Managing it is step two.
Fix #1: Build Cash Reserves Specifically for A/R Lag
The best solution is having cash reserves that cover the gap between when you incur costs and when you collect insurance.
Calculate your monthly cash burn (like the $63,000 in the example above). Calculate your average insurance payment lag (45 days).
You need approximately 1.5-2 months of operating expenses in cash reserves to cover the gap.
For the example practice:
- Monthly burn: $63,000
- 1.5 months reserve: $94,500
- 2 months reserve: $126,000
This cash reserve means when insurance payment lags, you're not stressed about making payroll or paying suppliers.
Fix #2: Accelerate Collections Where Possible
Reduce the lag on the portions you can control:
Patient copays/self-pay:
- Collect at time of service, not after
- If patients owe balances, follow up within 7 days, not 30
- Use payment plans for larger patient balances
- Consider online payment options to reduce collection friction
Even reducing patient collection time from 30 days to 7 days frees up cash.
Insurance claims:
- Ensure claims are submitted accurately and on time
- Track submissions and follow up on claims in process
- Address claim rejections/denials immediately, don't let them age
- Monitor claim status through insurance portals
Fix #3: Work with Insurance Companies on Payment Terms
Some insurance companies allow practices to negotiate payment arrangements or participate in programs that speed payment.
Examples:
- Electronic claims processing (faster than paper)
- Direct deposit (funds arrive faster)
- Clearinghouse relationships (specializes in getting claims paid quickly)
- Capitated payment arrangements (though these have their own trade-offs)
Discuss with your insurance broker or practice administrator what options might be available.
Fix #4: Outsource Medical Billing
If you're managing claims in-house, consider outsourcing to a professional medical billing company.
Professional billers:
- Submit claims accurately and on time (fewer rejections)
- Follow up on claims in process
- Address denials/rejections immediately
- Negotiate with insurance companies
- Often get paid faster than practices managing claims internally
The cost is usually 4-8% of gross revenue, which often (but not always) pays for itself through fewer rejections and faster payment.
Fix #5: Consider Invoice Factoring for Significant A/R
For practices with large outstanding balances, invoice factoring is an option.
You assign outstanding insurance claims to a factoring company. They pay you 80-90% of the claim amount immediately. When insurance pays, the factoring company keeps the difference as their fee.
This isn't ideal (you lose a percentage of revenue), but it can solve cash flow emergencies.
Use it strategically for large claims or payers that are significantly delayed, not as a regular business practice.
Fix #6: Create a Monthly Cash Flow Forecast
Don't rely on profit reports to understand your cash situation.
Create a monthly cash flow forecast that shows:
- Cash you expect to collect (by source - insurance, patient)
- When you expect to collect it (based on historical lag times)
- Cash you know needs to go out (payroll, rent, supplies, etc.)
- The gap between inflows and outflows
Update this forecast monthly so you see cash shortfalls coming 30-60 days before they happen.
Tracking and Documenting A/R
Proper tracking is essential for managing insurance reimbursement lag.
A/R Aging Report
Run your A/R aging report monthly. This shows:
- How much is outstanding 0-30 days
- How much is outstanding 31-60 days
- How much is outstanding 60+ days
This instantly tells you if insurance is paying normally or if claims are backing up.
Claims Tracking
Track each claim from submission to payment:
- Date submitted
- Insurance company
- Claim amount
- Status (pending, approved, denied, paid)
- Payment date
Identifying patterns helps you predict cash flow and spot problems early.
Days Sales Outstanding (DSO)
Calculate your DSO regularly:
Total Outstanding A/R / Daily Revenue = Days Sales Outstanding
If you have $140,000 outstanding and $2,667/day in revenue, your DSO is 52 days.
Track this monthly. If it starts creeping up (from 45 days to 60 days), you have a problem developing.
Healthcare-Specific Tools and Systems
Electronic Health Records with Integrated Billing
Modern EHR systems have integrated billing that tracks claims from submission through payment. Use these features.
Many practices underutilize the billing and A/R features in their EHR, missing opportunities to track and accelerate collections.
Practice Management Software
Specialized practice management software (separate from EHR) is designed to manage claims and reimbursement.
Features include:
- Claim submission tracking
- Insurance payment monitoring
- Denial management
- A/R aging reports
- Cash flow forecasting
Discuss with us, your tax preparer, or a practice consultant about whether your practice would benefit from upgrading your systems.
Patient Portals and Online Payments
Online payment capability for patients reduces collection friction. Patients are more likely to pay small balances if they can do it through a patient portal while reviewing their visit summary.
Multi-Location Practices and Consolidated Cash Flow
If you operate multiple practice locations, insurance reimbursement lag becomes more complex.
Each location might have different patient volumes, insurance mixes, and payment timing.
Consolidating your cash management helps:
- Pool cash reserves across locations so one slow location doesn't stress the whole practice
- Centralize billing and claims management for consistency
- Forecast consolidated cash flow instead of location-by-location
- Allocate cash strategically across locations as needed
Your Action Plan
This month:
- Run your current A/R aging report and see exactly what's outstanding
- Calculate your average Days Sales Outstanding (DSO)
- Identify your monthly cash burn rate
- Calculate what cash reserves you actually need
This quarter:
- Build your cash reserve to cover A/R lag (ideally 1.5-2 months of operating expenses)
- Implement monthly cash flow forecasting
- Review your claims submission and tracking process
- Identify any claims aging 60+ days and follow up
- Meet with us, your tax preparer, or a practice consultant to review your cash management strategy
This year:
- Maintain consistent A/R tracking and monitoring
- Reduce your DSO through faster collections where possible
- Review insurance reimbursement timing and look for improvements
- Consider whether professional billing management would help
- Build enough cash reserve that insurance lag doesn't stress your practice
Stop Being Profitable But Broke
Having owned a healthcare practice, I understand how frustrating it is to see your profit report show strong performance while your bank account feels stressed (or empty).
Insurance reimbursement lag is a structural feature of healthcare practice, not a sign of poor management. But it's manageable when you understand it and plan for it.
The practices that solve this problem do three things:
- Build adequate cash reserves - They stop being surprised by the gap between profit and cash
- Track A/R aggressively - They monitor what's outstanding and work to accelerate collections
- Forecast cash flow - They see problems coming instead of reacting to them
When these three things are in place, your profitable practice actually feels profitable in your bank account too.
For healthcare practice owners, we specialize in managing the specific cash flow challenges your business model creates. We help you:
- Understand the real gap between your profit and your cash position
- Build proper cash reserves for insurance reimbursement lag
- Track and manage A/R aging
- Create monthly cash flow forecasts
- Identify opportunities to accelerate collections
Having run a healthcare practice ourselves, we understand the operational challenges you face beyond just the accounting.
Ready to stop being profitable but broke? Contact us here to discuss cash flow management strategies that work specifically for healthcare practices.
